FINE-TUNING MICROSOFT AZURE'S AI FOR THE FINNISH MARKET — AINOA'S EXPERTISE IN BRAND CONSULTATION & TONE OF VOICE
BRAND CONSULTATION • TONE OF VOICE • BRAND NAMING
Ainoa successfully tailored Microsoft Azure's AI voice model to authentically resonate with the Finnish market, involving careful voice talent training and model naming.
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Ainoa
Dive into how Ainoa, in collaboration with SpeechOcean, has moulded Microsoft Azure's Text-to-Speech AI service to seamlessly resonate with the Finnish market. Across a span of two years, Ainoa not only tailored the Finnish AI voice model but also effectively named the AI models, trained voice talents, and reviewed training data, ensuring a natural-sounding Finnish AI model.
In today’s interconnected global market, it is crucial for multinationals like Microsoft Azure to adapt their AI Services to align with the unique attributes of individual regions. Particularly for their Text-to-Speech product, Ainoa was entrusted through SpeechOcean, to embed the Finnish cultural and linguistic nuances within the AI models.
The challenge was multifaceted — the AI voice model needed to not only speak Finnish but also sound authentically Finnish. Ainoa's comprehensive brand consultation, facilitated by the partnership with SpeechOcean, included defining the 'voice' of the AI models. This undertaking demanded an intimate understanding and incorporation of the subtle inflexions, intonations and other aspects unique to the Finnish culture and dialect.
Ainoa played a significant role in training the voice talents for the AI model, ensuring the models encapsulated Finnish authenticity. By reviewing and providing voice training data and feedback, Ainoa guaranteed that the AI model reflected natural Finnish speech patterns.
Furthermore, Ainoa worked on the linguistic front to name the AI voice models. Careful consideration was afforded to create names that resonated with the target audience, resulting in distinctive and impactful model names.
Ainoa's expertise in branding services, including brand audits, target audience research, brand naming, and tone of voice artistry, has shaped Microsoft Azure's innovative AI technology for the Finnish market. By creating impactful narratives and meaningful audience connections, Ainoa empowers brands for growth.