SALLA

CEO, Founder of Ainoa
Branding, Business Development, Consumer Psychology

Newcastle upon Tyne, UK

Salla, the founder of Ainoa, has turned her inherent sensitivity into a unique strength, using it to shape the world of empathetic marketing. Her blend of psychology, data, and innate curiosity about human behaviour sets her work apart, proving instrumental in the world of marketing.

An alumna of Tampere College with a degree specialising in graphic design and print technology, Salla's education string extends to the University of Tampere for psychology studies, business, and leadership studies from Aalto University, and is topped by her MBA and MA in digital marketing.

She's effortlessly merging her academic knowledge with her passions to guide Ainoa, facilitating customers in unveiling and echoing their brand's genuine voice. Her psychological insight proves invaluable in brand projects, offering unique perspectives on visual design and business growth strategies.

Unwaveringly committed to sustainability, she ceaselessly works to imbue Ainoa's operational ethos with socially responsible and environmentally conscious practices.

Dive Into Salla's Expertise

Featured
The Pitfalls of Using Personal Names in Business Branding: A Strategic Overview
Business Development, Branding
The Pitfalls of Using Personal Names in Business Branding: A Strategic Overview
Business Development, Branding

In the competitive world of business, is there a bigger dream than to see your business become a household name? This dream often intertwines with the idea of leaving a personal legacy, which might be difficult to resist.

In this in-depth article, we will explore the compelling world of personal branding and the pros and cons of naming your business after yourself. Join us as we navigate the fascinating world of personal branding mistakes, the risks of self-titled business brands, and their potential impact on brand perception. At the end of this article, we'll also uncover how a personal crisis can spill over into a business and how founder-named brands can affect customer expectations.

Don't hesitate; let's dive in!

Business Development, Branding
Designing the Future: Navigating the Intersection of Generative AI and Branding
AI, Branding
Designing the Future: Navigating the Intersection of Generative AI and Branding
AI, Branding

From ChatGPT's adeptness at generating textual content to DALL-E's capability of creating strikingly original images, generative AI has made its dramatic entrance and is here to stay.

Trained on vast datasets, generative AI uses its learning to generate seemingly original creations, making designing faster and more efficient than ever. But can these algorithms truly grasp and reflect the emotional richness inherent in human design? Moreover, what kinds of ethical and legal concerns does generative AI bring to the surface?

Join us in this article as we journey into the heart of generative AI's impact on brand design.

AI, Branding
10 ways to use psychology to understand your target audience
Consumer Psychology, Marketing
10 ways to use psychology to understand your target audience
Consumer Psychology, Marketing

Whether you’re a business owner or marketer, understanding your target audience is fundamental to creating successful marketing strategies. Read some of our best quick tips for using psychology to understand your target audience!

Consumer Psychology, Marketing
Unlocking the Power of Consumer Psychology in Social Media Marketing: Techniques, Tips, and Case Studies
Social Media Marketing, Consumer Psychology
Unlocking the Power of Consumer Psychology in Social Media Marketing: Techniques, Tips, and Case Studies
Social Media Marketing, Consumer Psychology

In the ever-changing landscape of social media, businesses are on a constant quest to engage their audience and drive conversions. One potent tool that can be employed to achieve this is consumer psychology.


This comprehensive article will delve into the various psychological principles, tips and techniques that can be applied to social media marketing and provide relevant case studies to illustrate their effectiveness.

Social Media Marketing, Consumer Psychology