AINOA Knowledge Base FOR BRAND GROWTH
Discover the power of expert perspectives in driving brand evolution. Our blog offers enriching insights into marketing, branding, behaviour science and innovative strategies. Expand your knowledge and fuel your brand's growth journey with Ainoa.
What Is Greenwashing: Everything You Need to Know
As today's consumers become more aware of sustainability, diversity, and inclusion, companies are eager to demonstrate their commitment to these values.
However, some businesses resort to deceptive marketing tactics, known as greenwashing and rainbow washing, to appeal to the conscious consumer.
By reading our article, you'll gain a deeper understanding of the complexities surrounding greenwashing, the new EU's regulatory approach, and the essential principles of sustainable marketing.
In this article, we'll delve into the meaning of greenwashing, explore why it's problematic, and discuss how companies can steer clear of such practices.
What Is Rainbow Washing: Everything You Need to Know
As today's consumers become more attentive to diversity and inclusion, companies are keen to showcase their dedication to these important matters.
However, some businesses resort to deceptive marketing strategies, known as rainbow washing, in order to appeal to the conscious consumer.
In this article, we'll investigate the meaning of rainbow washing, discuss why it's problematic, and provide guidance on how companies can avoid such practices.