AINOA Knowledge Base FOR BRAND GROWTH
Discover the power of expert perspectives in driving brand evolution. Our blog offers enriching insights into marketing, branding, behaviour science and innovative strategies. Expand your knowledge and fuel your brand's growth journey with Ainoa.
Navigating Social Media Trends in 2024: Agencies and In-House Content Creation Leading the Way
In the rapidly evolving landscape of social media, 2024 has witnessed an unprecedented trend: the pivot from influencer-based and user-generated content towards more structured in-house and agency-led strategies. Why are brands making this dramatic shift? And how are these practices reshaping the course of social media marketing?
From a focus on consistency to the power of storytelling, expert in-house and agency teams are setting new standards and leading the way in the industry. Dive into the heart of this article to explore the unique insights and psychological principles driving these emergent trends.
Discover why, in 2024, the future of compelling social media content lies firmly in the hands of dedicated in-house teams and specialised content creation agencies.
Powerful Partnerships: Supercharging Your Brand's Social Media Reach through Influencer Marketing
This blog post will be your guide to incorporating influencer marketing into your social media strategy, seamlessly combining it with the engagement techniques we shared previously.
Combined with valuable content, active listening and authentic storytelling, influencer marketing is a powerful tool to foster connections, engagement and resonance with your target audience.
Join us on this journey and learn how to merge these strategies together to create connections that last!