POWERING UP A PODCAST'S DIGITAL INFLUENCE — INTEGRATED BRANDING AND SOCIAL MEDIA AT PLAY
BRAND INTENSIVE • SOCIAL MEDIA MANAGEMENT
Working together to combine Brand Intensive and Social Media Management, Ainoa created an original brand identity and efficiently repurposed the podcast content for organic reach while ensuring brand consistency across various social media platforms.
FOR
BY
Salla Västilä
Brand Intensive,
Graphic Design
Bea Llanes
Social Media Strategy, Content Creation
Explore how Ainoa crafted a distinctive brand identity and strategically repurposed the podcast content across social media platforms, effectively enhancing brand awareness and increasing the listenership of "What Is My Brain?" podcast on Spotify and Apple Podcasts.
"What Is My Brain?" by Zlatko Bijelic is a captivating weekly podcast for entrepreneurs, ambitious minds, and innovative thinkers. This platform dives into the fascinating aspects of the human mind and shares entrepreneurs' significant "Aha!" moments. Available on Spotify and Apple Podcasts, it aims to inspire audiences worldwide.
Ainoa's first task was to design a distinctive brand identity that echoed the podcast's themes and the host's vibrant personality. The creative design embodied a distinctive combination of brain and "Z"-shaped spark imagery, resulting in an eye-catching logo. The unconventional use of colours and elements further mirrored the host's dynamic and enthusiastic nature and passion for tech and innovative ideas.
Simultaneously, Ainoa implemented social media management that aligned with the new branding. The focus was on repurposing the podcast's content across various social media platforms—including dynamic captions, reels, TikTok videos, YouTube shorts, and regular posts on Twitter (now X) and LinkedIn. With mindfulness toward authenticity, all actions were aimed at achieving brand recognition organically rather than relying on paid ads.
Ensuring brand consistency was a crucial part of Ainoa's approach. Ainoa’s team managed graphics and copy creation diligently, sticking closely to the established brand guidelines and keeping the podcast host's tone in check. Ainoa's efforts elevated the podcast's visibility and catalysed replays on Spotify and Apple Podcasts, with Twitter and LinkedIn being the primary channels for user engagement.
“I'm very picky when it comes to creative and design because that's why I started my agency.
I love the creative aspect of things, so when things don't vibe with me visually, I'm like, that could be probably done a little bit better.
But when she [Salla from Ainoa] brought that [brand design], I was like, I would not change a single thing about this. It describes me.”
— Zlatko Bijelic on What Is My Brain Podcast, S2E8 Solopreneuring Through Imposter Syndrome
Thanks to Ainoa's insightful work, the unique brand narrative and social media presence of "What Is My Brain?" podcast were significantly amplified, resulting in increased listenership on major platforms such as Spotify and Apple Podcasts.