ELEVATING SUSTAINABLE FOOD STORAGE — TAILORED CONTENT CREATION & STRATEGIC SUSTAINABILITY GUIDANCE
SOCIAL MEDIA STRATEGY • CONTENT CREATION • BUSINESS DEVELOPMENT
Navigating Smartfreeze Containers' Growth Pathway through Targeted Digital Outreach, Value-Driven Content, and Sustainable Business Practices.
FOR
BY
Salla Västilä
Social Media Strategy,
Content Creation,
Business Development
Bea Llanes
Social Media Strategy
Uncover how Ainoa refined Smartfreeze Containers' brand narrative and solidified their brand position by integrating sustainability through a tailored social media approach and strategic business development insights
Smartfreeze Containers stepped into the food storage market armed with an innovative product aimed to encourage convenience and curb food waste. Their app-integrated multi-use silicone containers were more than just user-friendly; they were strategically positioned as a tech-savvy solution in the combat against climate change.
However, they faced significant challenges. Despite the innovation at the heart of their product, they lacked the social media knowledge and design skills necessary to effectively communicate their brand story and amplify their message.
Alongside this, they required business support to navigate their sustainability journey confidently and ensure their actions mirrored their eco-friendly brand positioning.
This is where Ainoa came into play, providing a robust strategy on two fronts:
Creating Targeted Consumer-Conscious Content
Ainoa designed a strategic content planner emphasizing Smartfreeze's eco-friendly role, while resonating with tech-savvy, foodie, and fitness communities. Rich in topics around environmental consciousness, the content plan flawlessly matched Smartfreeze's copy and visual style.
Graphics accompanying the content were designed to engage followers, to showcase the easy use of Smartfreeze's containers, and to help clients see the value and longevity offered by these containers.
The content was planned with great attention to detail, as the aim was helping consumers acquire the habit of using the containers, which would eventually reduce food waste and foster sustainability at home.
Pioneering Sustainable Business Practices
Conscious of the environmental challenges associated with silicone's longevity in a landfill, Ainoa advised Smartfreeze to consider their product lifecycle seriously.
This advice led to a partnership forged with TerraCycle, a recycling program allowing customers to send used containers back to Smartfreeze for recycling.
Through this value-driven, growth-oriented strategy, Ainoa helped Smartfreeze redefine its branding narrative with a focus on sustainability, while still maintaining a commitment to their growth-focused objectives.