Sana Stories, an interactive romance novel app promoting inclusivity, ventured into the realm of digital literature, primarily targeting adult women and the LGBTQIA+ community.

Their unconventional text-based format, resembling a book reading experience while incorporating interactive choices, counteracted the traditional animated interactive story apps.

However, promoting a product that veered away from mainstream norms was not the only challenge they faced. The task of ensuring adequate audience engagement with both writers and readers and maintaining consistent brand representation across platforms required professional assistance.

Sana Stories turned to Ainoa for help. Ainoa took on the responsibility of steering Sana Stories' social media outlook, focusing heavily on Instagram, Pinterest, and Twitter (X).

They developed a keen strategy emphasising organic growth, complemented by a strategically allocated budget for Pinterest paid ads. This approach aimed to create a highly engaged online community while securing top tag statuses on Instagram for their posts, enabling continual organic reach.

To achieve these goals, Ainoa produced captivating and diverse content together with 10th Muse catering to the dual audience of devoted readers and aspiring writers. Posts included author interviews, writing prompts, book teasers, staff interviews, interactive story games, and unique recipes to cater to every whim of the community. The variety of content catered to both audiences' needs and expectations, providing stimulation and inspiration to both readers and writers alike.

In addition to the social media strategy and content creation, Ainoa diligently worked to ensure the brand's consistency throughout various platforms. This effort included the careful crafting of graphics, images, copy, and tags that elegantly represented Sana Stories' unique identity.