EMBRACING EMPATHY IN VIRTUAL CARE — TRANSFORMING IBD PATIENTS' EXPERIENCES THROUGH INFOCOMICS
Infocomics as a powerful and engaging way to communicate complex information to patients and caregivers.
FOR
BY
Salla Västilä
Illustrations, Narrative design
Discover how Ainoa collaborated with Johnson & Johnson Innovative Medicine to create an empathetic and engaging infocomic, bringing comfort, support, and optimism to IBD (Inflammatory Bowel Disease) patients during the pandemic.
Virtual care has emerged as a game-changing healthcare solution during the pandemic. It enables patients to consult doctors online through video chat. For IBD patients, this shift meant a more accessible support system, which became crucial as in-person services moved online.
Ainoa partnered with Johnson & Johnson Innovative Medicine for a spectrum-shattering project, targeting the emotional and mental health challenges faced by over 300,000 IBD patients in the UK alone.
Our task: to devise an empathetic, easy-to-grasp infocomic addressing the mental health impacts of living with IBD, especially during the pandemic.
Our protagonist, Jones, a young man living with Crohn's Disease, is about to undergo his first colonoscopy.
The infocomic narrates his journey and the support he discovers through virtual care. It showcases the spectrum of emotions Jones endures — fear, anxiety, isolation, and ultimately, hope.
Ainoa's empathy-driven approach shines through visual storytelling and narrative techniques, capturing the reader's imagination and evoking deep emotional connections. The initial grayscale colour palette conveys Jones' fears and helplessness, while gradually infusing lighter, brighter shades as Jones embraces the support from his virtual care network and regains hope.
“The project was delivered on time and the quality of work was great. [Salla has] strong creative skills with a structured approach.”
— Mohamed H, Senior Marketing Lead and Head of Marketing at Johnson & Johnson Innovative Medicine EMEA
An empathetic approach to storytelling and illustration enables Ainoa to create meaningful connections with your audience, weaving a narrative tailored to resonate at a deep emotional level.
Enquire now to explore the opportunities that Ainoa's virtual care and storytelling expertise can unlock for your brand.