How AI copywriting tools will impact your marketing

AI copywriting tools have the potential to revolutionize the way that businesses create and distribute marketing content. These tools use artificial intelligence to analyze language patterns and generate written content that is optimized for marketing purposes.

There are several key benefits to using AI in marketing. First and foremost, AI copywriting tools can significantly improve the efficiency of the content creation process. By automating the writing process, businesses can save time and resources that would otherwise be spent on manual copywriting tasks.

In addition, AI copywriting tools can also improve the quality of marketing content. These tools are able to analyze language patterns and generate written content that is more engaging and effective at converting readers into customers.

As you may have guessed, the previous chapter was entirely written by ChatGPT, a new artificial intelligence tool that has taken the world by storm.

AI was the hot topic in marketing in 2022 across all the conferences we attended. In 2023, it is clear that more and more companies are using AI to increase their efficiency. If you weren't already using AI in 2022, you might have been at a disadvantage to your competitors.

At Ainoa, we use multiple types of AI to save time, stay competitive and be efficient. AI-driven tools help us improve our copywriting and content creation—even by helping us write blog posts and social media captions or giving us ideas for new posts. We use Grammarly to fix our grammar and to guickly get suggestions for alternative words. We even use artificial intelligence to schedule and manage our work days and projects, so that we can focus on completing them.

Here are some of our favourite AI tools for copywriting, along with a few examples of how we use them in our own writing process:

1. Copy.ai

If you're a marketing person (or a small business), you may have noticed that you are always looking for more time in your day—time that would allow you to be more productive and help your business grow.

You might have already noticed how time-consuming it can be to create content: it can take hours to write a single blog post, to devise the perfect email marketing campaign, or to craft tens of social media captions.

When you're trying to create new, high-quality content for your brand, it can be difficult to come up with something that's engaging and sounds like you. Tools like copy.ai can help you produce pre-made copy that fits your brand and your voice.

Copy.ai will save you hours of work time, and it can be used to write new content, such as product descriptions, ad copy, blog texts, email campaigns, and social media captions. You can also use the tool to generate ideas for your YouTube videos or subject lines, polish your sales copy or simply rewrite your existing content with a different tone.

We prefer copy.ai over ChatGPT because it does a good job of mimicking human language, and is somewhat undetectable by AI content detectors. (You can test it yourself too—try copy-pasting any paragraph in this blog to an AI content detector to see how copy.ai makes a great alternative to ChatGPT. We have used copy.ai to polish our copy on this blog and on our website.)

It also comes with preprogrammed tone presets—like "empathetic," "relaxed" and "professional"—that can be diversely used in many kinds of marketing content to help customers feel connected with your business.

From our experience, copy.ai can definitely speed up content production for online marketers. Of course, it won't replace a human writer entirely; some edits are still needed. It’s also important you understand the basics of storytelling, as well as your target audience on a deeper level, to get a compelling copy for marketing. 

If you were impressed by this blog post (which was mostly written with copy.ai), you can try Copy.ai for free here. 

As an official partner of Copy.ai, we are able to offer you an exclusive 40% discount if you upgrade to copy.ai’s Pro plan within 4 days of joining. The discount is only available via our affiliate link above. This is a limited-time deal and it might expire at any time.

2. Grammarly

Grammarly, a simple and user-friendly tool that can be used by anyone at any time, is an excellent example of how AI can be adopted by everyone.

Grammarly helps you in your writing tasks by catching all kinds of errors—it points out missing words or typos and lets you know if there’s an issue with your word choice or sentence structure. It even tells you how your text sounds to your reader. 

Ainoa takes grammar seriously, and because of that, we've made it a requirement for everyone in our team to use the Grammarly app. Its seamless integration into your writing workflow makes it easy for you to become accustomed to this tool; you will have a hard time writing without it. Grammarly is also available for iOS and Android devices.

3. ChatGPT

ChatGPT probably doesn’t need introductions at this point, but just for fun, let’s give ChatGPT the opportunity to speak for itself and tell us why it is such a great tool for copywriting.

ChatGPT is a natural language processing tool that can be used for a variety of purposes, including copywriting.

One way to use ChatGPT for copywriting is to input specific keywords or topics related to the written content you want to create. ChatGPT can then generate a list of possible ideas or phrases that you can use as inspiration for your copywriting.

For example, if you are creating a marketing campaign for a new product, you can input specific keywords related to the product and its features. ChatGPT can then generate a list of ideas for marketing copy that highlights the benefits and features of the product.

Another way to use ChatGPT for copywriting is to input a specific writing prompt or question and have ChatGPT generate written content based on that prompt. This can be a useful tool for generating ideas or getting started on a piece of written content.

Overall, ChatGPT can be a valuable tool for businesses looking to streamline their copywriting process and generate ideas for marketing campaigns. By using natural language processing to analyze language patterns and generate written content, ChatGPT can help businesses create more effective marketing copy.

Conclusion

There are many other AI-powered tools for writing powerful copy, and in this article, we have covered just a small portion of what these tools can do. 

While AI-generated text can give you a headstart in creating marketing content, it still takes a human writer, empathy, and an understanding of marketing and strategy to reap the full benefits. Many AIs lack an understanding of how people react emotionally to certain words and phrases, which can lead to low conversion rates, expensive mistakes, and costly campaigns that bring no results.

In the right hands, artificial intelligence can be a useful tool for any small business or marketer. With some editing and tweaks, a skilled copywriter or marketer can bring any  AI-generated text to life. 

Words have power and choosing the right ones can help you connect with your audience. 

If you need help with your marketing texts and creating a tone for your company, we can help you. Just to assure you that we're real people and not robots, we're going to leave one typo to this blog post—happy hunting!