AINOA Knowledge Base FOR BRAND GROWTH
Discover the power of expert perspectives in driving brand evolution. Our blog offers enriching insights into marketing, branding, behaviour science and innovative strategies. Expand your knowledge and fuel your brand's growth journey with Ainoa.
Social Media Trends in 2025: Unpacking Video Content Creation Trends for 2025 for Businesses
As we enter 2025, the landscape of social media is rapidly evolving, with video content at the forefront of this transformation.
Our latest expert article dives into the nuances of video content creation trends, offering insights into how businesses can leverage long-form content and empathetic marketing to forge stronger connections with their audience. We'll explore the balance between short-form and long-form videos, the rise of casual storytelling, and the significance of empathy in content creation.
By understanding these evolving trends, businesses can position themselves effectively in the competitive social media landscape of 2025, ensuring they remain relevant and connected to their audience.
Join us as we unpack the future of social media video content creation for businesses!
Navigating Social Media Trends in 2025: Agencies and In-House Content Creation Leading the Way
In the rapidly evolving landscape of social media, 2024 has witnessed an unprecedented trend: the pivot from influencer-based and user-generated content towards more structured in-house and agency-led strategies. Why are brands making this dramatic shift? And how are these practices reshaping the course of social media marketing?
From a focus on consistency to the power of storytelling, expert in-house and agency teams are setting new standards and leading the way in the industry. Dive into the heart of this article to explore the unique insights and psychological principles driving these emergent trends.
Discover why, in 2024, the future of compelling social media content lies firmly in the hands of dedicated in-house teams and specialised content creation agencies.
The Power of Empathy in Marketing: Why Ainoa’s Approach Sets the Standard
Ainoa’s empathy-driven marketing approach helps brands build authentic connections with customers. By understanding emotions and creating personalized strategies, Ainoa fosters trust, loyalty, and deeper engagement. This article explains why empathy is a key factor in successful marketing and how it can transform your brand’s relationship with its audience.
What Is Greenwashing: Everything You Need to Know
As today's consumers become more aware of sustainability, diversity, and inclusion, companies are eager to demonstrate their commitment to these values.
However, some businesses resort to deceptive marketing tactics, known as greenwashing and rainbow washing, to appeal to the conscious consumer.
By reading our article, you'll gain a deeper understanding of the complexities surrounding greenwashing, the new EU's regulatory approach, and the essential principles of sustainable marketing.
In this article, we'll delve into the meaning of greenwashing, explore why it's problematic, and discuss how companies can steer clear of such practices.
Integrating Empathy into Business: A Must-Read Guide for Marketers and Leaders
Why does empathy matter so much in marketing and business? This article, a must-read for marketers, growth hackers and leaders, dives into empathy's massive impact on marketing success. It provides a treasure trove of insights, real-world examples, and a detailed roadmap to weave empathy into your business strategy.
Ready to form meaningful connections, foster trust, and grow sustainably?
What Is Rainbow Washing: Everything You Need to Know
As today's consumers become more attentive to diversity and inclusion, companies are keen to showcase their dedication to these important matters.
However, some businesses resort to deceptive marketing strategies, known as rainbow washing, in order to appeal to the conscious consumer.
In this article, we'll investigate the meaning of rainbow washing, discuss why it's problematic, and provide guidance on how companies can avoid such practices.
What Are the Main Components of Visual Brand Identity?
Brand identity is one of the most important aspects of any successful business. It's what sets a business apart from its competitors and determines how it communicates with consumers, investors and staff. If you don't know what is included in visual brand identity or how it can be formed, read on for our guide to the main components of visual brand identity.
How Much Does Branding Cost For Small Businesses
What does branding mean for small businesses? What are the costs involved? What do companies get when they hire an agency or freelancer for their branding needs? Does my company need branding at all? Read along to find answers to these frequently asked questions about branding!
How AI copywriting tools will impact your marketing
AI was the hot topic in marketing in 2022 across all the conferences we attended. In 2023, it is clear that more and more companies are using AI to increase their efficiency. If you weren't already using AI in 2022, you might have been at a disadvantage to your competitors.
Picasso-juhla 1973–2023: 50 vuotta Picasson kuolemasta
Meille Ainoalla on ollut suuri kunnia työskennellä yhdessä Espanjan suurlähetystön matkailutoimiston (Turespaña) kanssa, joka kutsui meidät mukaan osaksi Picasso-juhlahumua.
Picasso Celebration 1973-2023: 50th anniversary of Picasso’s death
Ainoa has been privileged to work together with Turespaña, Spanish Tourist Office in Helsinki and was invited to the presentation of the Picasso Celebration 1973-2023: 50th anniversary of Picasso’s death.
What is Branding? The Importance of Investing In Your Brand
Branding is a crucial part of marketing. It helps you to stand out from the crowd, build customer trust, and gain competitive advantages. If you're looking for a better understanding of what is branding, how it can help your business and why you should invest in branding, read on!