SALDO BANK — REIMAGINING FINANCIAL CONVERSATIONS
SOCIAL MEDIA MANAGEMENT & STRATEGY • CONTENT CREATION
• COMMUNITY DEVELOPMENT • PAID CAMPAIGN SUPPORT
Uncover how Ainoa, an agency steeped in empathy and creativity, successfully managed and reimagined Saldo's social media presence.
With uniquely tailored content, well-thought-out strategies, and our empathy-focused approach, Saldo's consumer finance narrative was redefined across four key languages, enhancing brand awareness and fostering positive consumer interactions.
FOR
BY
Natalie Gustafsson
Social Media Strategy & Management, Social Media Analytics,
Paid Campaign Support
Salla Västilä
Social Media Brand Management,
Graphic Design
Aliisa Västilä
Copywriting (FI + EN),
Localisations Management
Tove Björk
Social Media Assistant (SE)
Saija S.
Social Media Assistant (FI)
+ 5 Other Expert Contractors in
Content Creation, Graphic Design, Video Editing
Discover how Ainoa redefined Saldo's consumer finance narrative across four key languages, significantly boosting brand awareness and fostering positive consumer interactions.
RESULTS (SO FAR)
1 363 341
Instagram Impressions in Finland (2024, January — May 20th)
209%
Growth in Instagram Impressions in Finland from 2023 to 2024 (May)
421 475
TikTok views in Finland
(2024, January — May 20th)
3.75%
Best Click-Through Rate
for Boosted Posts, 1.73% Average
INTRODUCTION
Saldo Bank, a respected finance provider in the Nordic countries, faced challenges in managing and strategising its social media presence due to limited in-house expertise
OBJECTIVES
Increase brand awareness, improve consumer perception, and enhance engagement across social media platforms in four languages: English, Finnish, Swedish, and Lithuanian.
CHALLENGE
Despite having a strong array of digital resources, Saldo lacked the expertise and resources needed for effective social media management, content creation, and strategic planning.
Negative perceptions surrounding the consumer finance industry, especially in Finland, made engaging the audience positively even more challenging.
SOLUTION
Ainoa implemented a comprehensive social media strategy centred on empathy-driven content, social listening, brand positioning on social media, and data analytics.
Developed and executed content across various social media channels in four languages.
Focused on making finance an approachable topic by providing saving tips, side hustle ideas, finance news, and financial wellbeing content.
Psychological Triggers: Utlised audience segmentation, tailored messaging, community influence, emotional appeal, social proof, scarcity, and framing to enhance engagement and build trust
RESULTS (SO FAR)
2 475 226+
Total Impressions on Instagram
(Finland, Sweden, Lithuania)
12.05%
Avg. Total Engagement Rate on Instagram
(Finland, Sweden, Lithuania)
1.73%
Average Click-Through Rate
for Boosted Posts on Instagram
471 475+
TikTok views in Finland and Sweden in 2024
209%
Growth in Instagram Impressions
in Finland from 2023 to 2024 (May)
3.57%
Best Click-Through Rate
for Boosted Posts on Instagram
Positive shift in consumer perception of the finance industry
Enhanced brand reputation as
a responsible lender
Ainoa's empathy-driven approach effectively addressed Saldo's challenges, resulting in increased brand awareness, improved consumer perception, and higher engagement.
See an instant impact with Ainoa’s bespoke social media services: social media strategy and management, full-suite creative content production, and community engagement
“It's been a pleasure working with Ainoa. We have always been received kindly and with a high level of professionalism. They clearly know what works in social media and constantly come up with new ideas and improved strategies to increase engagement.“
— Mia, Marketing Team Lead, Saldo Bank
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